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The History of CRANAplus (Part 4): From cottage industry to corporate entity
CRANA's history is defined by two major growth spurts — the funding of the late 1990s and the diversification of the late 2000s. But when its ambitions have exceeded its budget, passionate volunteers have always been at the ready to bring the dream to life.
It is safe to say of the early days that CRANA’s aspirations exceeded its budget. Before 1991, CRANA was run by volunteers working in their lounge rooms and using fax and phone to communicate.¹ It had received sporadic funding for conferences and projects but rather than restrict itself to its funding streams, it built itself into a committed community organisation around them.
In 1987, CRANA published its first newsletter, the 8‑page Outback Flyer². In 1988, the organisation became incorporated under the Associations Act, Victoria. The modest Membership revenues of the day built up a small working fund that allowed CRANA to pursue these goals. In 1991, Membership cost $50, or $25 for students, and the organisation had 287 Members.
The organisation’s horizons expanded in 1991, when CRANA received $50,000 in funding towards its National Secretariat from the Federal Department of Health, Housing and Community Service. Suddenly, it could appoint an Executive Officer and open its first office. The first EO was Bernie Ibell who was based in Tasmania but the organisation soon shifted to Cairns, where it set up shop in a modest two-room office.
CRANA’s first major funded project
CRANA was right on cue. Still hanging the wallpaper in the new office so to speak, it found itself responding to an evolving situation on Cape York.
Sally Johnson was CRANA president in the early 1990s. She explains that at one stage there was an average of one assault of nurses per month on the Cape and that in some remote communities the turnover rate exceeded 200 per cent.
“I was particularly concerned that it was difficult for nurses to stay in remote areas, because I knew that our best work was done after the first few years in a community, when trust had been earned on both sides,” Sally says.
“At that time Indigenous groups and communities were dealing heavily with results of dispossession of their land, forced relocation, separation from family, external control, rapid social change and many other traumatic events associated with colonisation.”
Sally spoke extensively with the media at this time and in the background, CRANA set about being a part of the solution. By March 1993, it could announce its two-year ‘Locum Support and Relief Pilot Project’, which it would deliver in partnership with the Peninsula and Torres Strait Regional Health Authority.
Drawing on Government funding and coordinated by CRANA’s Margaret Dawson (who had been CRANA’s first secretary), the project involved four experienced RANs working as locums, relieving RANs in the field and seeking to embed a primary health care philosophy.
The RANs who had been relieved would head to Cairns, where they could then attend professional development and cross-cultural awareness workshops, or simply take some time out, utilising furnished rooms in town.
The project had many facets, among them the provision of a 24-hour, telephone-based counselling service for RANs. This detail, blending in though it did, would ultimately prove to be the project’s lasting legacy.
Building up to the Bush Crisis Line
In 1994, the remote area nursing workforce suffered a series of reversals. The Locum Support and Relief Pilot Project was not re-funded or expanded. CRANA’s secretariat funding itself appeared to be at risk of non-renewal. 21-year-old nurse Sandra Hoare was also tragically murdered in outback New South Wales.
CRANA kept in the fight. By 1995, the not-for-profit had managed to extend its secretariat funding arrangement, and Sally Johnson was inducted as a Member of the Order of Australia for her contribution to remote area nursing and Aboriginal health in a move that seemed to point to wider recognition of RAN practice.³
This year also saw the publication of the Context of Silence report which included Janie Smith, then EO, and Jenny Klotz among the research team. The report set down on paper the reality of occupational violence.
It found that RANs were living with frequent threats to their personal safety while on and off call and duty, and that a majority did not feel adequately prepared for their current work. A quarter of respondents were the only health professionals in their community; a third no longer felt confident in reporting violent incidents to their employers based on previous reporting experiences; over a third were in fear of their personal safety; and more than half had no access to a security escort when on call.⁴
The reality faced by RANs could no longer be denied, and there was a sudden urgency to the report’s recommendations, which included the following:
Federal, State and Territory Government and employing bodies… develop formal and informal mechanisms to provide appropriate and adequate 24-hour debriefing and post-trauma services for RANs and other health staff.
The support line associated with the Locum Support and Relief Pilot Project had continued even after the project terminated, but on skeleton funding. During this phase it was up to the Executive Officer, not a trained psychologist, to answer these calls and provide support.
This all changed when the Bush Crisis Line was funded to commence in 1997 by the Office of Aboriginal and Torres Strait Islander Health Services. It was officially launched at the Launceston conference of that year. CRANA began promoting the service and rapidly distributed 1,000 fridge magnets, 8,000 telephone stickers, and 3,500 flyers.
The need for the service quickly made itself apparent. During the first six years, the service provided over 1,500 hours of counselling, across more than 2,000 calls and delivered wellbeing workshops in the likes of Broken Hill, Cooktown and Alice Springs.
The line would subsequently be rebranded to the Bush Support Line in the early 2000s, in recognition of the fact people can and should access help before they reach crisis point. It continues to this day.
Safety and security
The fulfilment of the 24-hour support recommendation was not the Context of Silence report’s only legacy. It also played a hand in propelling funding for CRANA’s educational offerings, reducing single-nurse posts, improving accommodation and facility safety, and shaping employer attitudes.
However, in 2016, any sense of progress came to a halt with the tragic murder of well-respected and dedicated remote area nurse Gayle Woodford in Fregon, South Australia. Janie Smith was president of CRANAplus at the time.
“The whole remote workforce was grieving and there were people who were so angry and who feared their safety and started leaving remote areas,” she recalls. “It was an unsettling time for the whole remote workforce.”
In the wake of the tragedy, the sector began to critically reflect on its long-held practices and challenge its acceptance of risks that were routinely considered ‘just part of the job’.
CRANA representatives travelled to Canberra for a roundtable with Fiona Nash, then Minister for Rural Health. In-line with its long-term policy, CRANA mounted calls that RANs should not go out on call by themselves, but always be accompanied by another person.
CRANAplus soon received funding from the Commonwealth Department of Health to undertake the Remote Area Workforce Safety and Security Project. It consulted extensively with the workforce and convened an expert advisory group containing senior nursing representatives from around the country, and published Safety and Security Guidelines for Remote and Isolated Health, the Working Safe in Remote and Isolated Health Handbook, a risk assessment tool and various training materials.⁵
Flinders University and CRANAplus also initiated the Gayle Woodford Memorial Scholarship in memory of Gayle.
In 2019, the SA Government introduced new legislation known as Gayle’s Law, that states health practitioners in remote areas of South Australia must be accompanied by a second responder when attending an out of hours or unscheduled callout. However, there is still much work to be done, including the full national implementation of an ‘Always Accompanied’ approach to practice.
Diversification
CRANA’s biggest growth spurt may have occurred in the late 1990s, but a second spurt followed in 2008.
CRANA was in name an organisation for remote area nurses, but actions speak louder than words, and they suggested that CRANA represented the entire remote health workforce. For example, health professionals from many disciplines taught, and were taught, on its courses.
CRANA found itself in a position where its name did not reflect its activities, nor its constitution its ambitions.
As Janie Smith put it at the time, “While being ‘a nurse’ and being ‘registered’ may have been the ‘ideal’ 25 years ago when CRANA was established [these constitutional requirements] no longer [reflect] the realities of the current workforce environment, the multidisciplinary nature of remote work and the national push towards a more interprofessional practice”.
This, and the need to be ‘remote’ (which left out isolated professionals), was resulting in the exclusion of health professionals who otherwise subscribed to the cause.⁶
“This was when CRANA was sitting in Alice Springs in this gorgeous little rock building,” Janie Smith says of the Bath Street head office CRANA had at the time.
“CRANA was like a little cottage industry, doing its thing, struggling for funding. It was at the stage of needing to move itself into more of a corporate entity. It was teetering on being something bigger. There was huge potential to expand and government good will to make that happen.”
CRANA decided it was time to make the bold move. Under President Chris Cliffe and CEO Carole Taylor, the organisation incorporated itself in the NT in 2008 to become ‘CRANAplus’, and transitioned from a remote-area-nurse-only organisation to one that welcomed a wider Membership and represented all people working in and for the health industry in remote Australia
Within two years, around 14% of CRANA’s Members were paramedics, doctors, Aboriginal health workers, and other non-nursing health professionals.
Ongoing growth
CRANAplus has continued to mature and diversify following this important constitutional change. It opened an office in Adelaide in 2008 and in Cairns in 2012; the latter became the head office shortly thereafter. In 2013, it took on its first Patron, human rights expert and Former Justice of the High Court of Australia, Michael Kirby.
Membership structures have changed over the years. In the beginning, CRANA had state representatives who reported back to CRANA on key issues and sought to grow Membership in their state. This connection with the grassroots persists in the modern day through the CRANAplus’ Nursing and Midwifery Roundtable, as well as the annual Member Survey.
Thanks to the history documented here, CRANAplus has established itself as a well-respected authority on remote health. Governments, health services, Primary Health Networks, rural workforce agencies, universities, committees and steering groups value its collaboration.
Despite its 40 years, CRANAplus still has the quick reflexes that enabled its rapid response to the Intervention. Perhaps two of the most significant national events of recent years have been COVID-19 and bushfires, and CRANAplus has been involved in both the COVID-19 Clinical Evidence Taskforce and the delivery of workshops and resources for health professionals in drought and bushfire-affected areas.
Multiple landmarks in CRANAplus’ journey walking alongside Aboriginal and Torres Strait Islander Peoples demonstrate its progress. In the early 1990s, CRANA’s Toni Dowd and Sally Johnson were involved in the development of Binang Goonj, a seminal cross-cultural educational model that is still influential today.
CRANA was a fierce advocate for Congress of Aboriginal and Torres Strait Islander Nurses (now CATSINaM) in its early years, and the two organisations continue to collaborate.
In 2008, Bunjalung woman Jo Appoo was the first Aboriginal appointee to CRANAplus’ Board of Directors. In 2015, CRANAplus launched its first Reconciliation Action Plan. This was followed in 2020 by its First Peoples’ Strategy, which has provided new ways to privilege and amplify First Peoples’ voices as we move towards genuine reconciliation and justice.
40 years on, CRANAplus’ story continues to unfold. It remains a story of people, united in recognition of their shared interests and concerns, and the knowledge that their voices are stronger as one.
As Sabina Knight said during her presentation at the 40th CRANAplus Conference, “Some [people] have stayed a long time, others have had an intense and short experience, but each of those contributions has been vital to the development of our organisation, the profession and the remote health landscape”.
Which really brings home one of CRANAplus’ best traits. The organisation is not an abstract, anonymous entity. It’s the sum its people – its Board, its staff, its volunteers and its Members.
And what bonds these people together into a community is the desire to improve remote health, to give back to the profession, and the question: “what can I do to make a difference?”
RELIVE THE HISTORY
Footnotes
- CRANAplus’ maintains its volunteer roots to this day. A passionate group of over 130 volunteer facilitators continue in the spirit of CRANA’s early volunteers and make it possible for the organisation to deliver contextualised education on a national scale.
- Additional copies were available for $1. The Flyer would eventually become CRANAplus Magazine.
- Order of Australia honours are usually bestowed early in the year, but CRANA negotiated for Sally’s investiture to occur at the Darwin conference. It has been said that this is the first time the Tiwi Islands flag (adopted in July 1995) was flown on the mainland.
- Fisher, J., Bradshaw, J., Currie, B.A., Klotz, J., Robins, P., Reid Searl, K. and Smith, J. (1995), “Context of Silence”: violence and the remote area nurse, Central Queensland University.
- Advisory group members included Geri Malone (Director Professional Services), Rod Menere (Project Officer), and Christopher Cliffe (CEO), who had all had longstanding involvement with CRANAplus.
- These themes and quoted phrases emerged in an organisational evaluation carried out by Janie Smith, through RhED Consulting, and published in 2008.